a unique promotional concept in collaboration with the Klagenfurt Symphony Orchestra, the Musikverein and the United World Games / a video featuring young musicians and athletes for an online media campaign associating sport and classical music / a concert at the Konzerthaus in Klagenfurt featuring music by Verdi, Tchaikovsky, Richard Strauss
Sport is Music, Music is Sport – Play the Game for the Love of Music CultureALL
Probably the two best known natural medicines for the body, mind, heart and soul are sport and music. It is my belief that sport is music and music is sport. The physical and psychological demands require a unique and consistent level of virtuosity and technical brilliance. That is why, in Klagenfurt, host city of the United World Games, CultureAll, in partnership with the UWG and the KSO and Musikverein, presents the concert and produces a video to encourage younger audiences. Shakespeare wrote: “if music be the food of love, then play on.” Allow me to elaborate: If music and sport are also the source of well-being, then: Play the game for the love of music!
I thank Franziskus Bertl, Matthias Partmann, Irina Prinzessin zu Sayn-Wittgenstein-Berleburg, Gräfin Eva von Goess, Alessandro Panetto, Ewa Gorniak Morgan, Banque Lombard Odier and the KSO for this excellent collaboration.
John Axelrod, conductor and president of CultureALL Association